Technical Sales Advisor Guatemala

Job description


You are responsible for supporting the sales activities and drive/collaborate on selected business development initiatives for the TKI fertilizers. You co-develop and action the sales strategy and deliver on sales volumes & margin targets in the region through the use of high quality distribution channels. Also you lead the agronomical development work to support sales growth.

Sales support

  • Align on sales & development strategies with the line manager. Refine and implement this strategy.
  • Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators to acquire new customers
  • Plan & conduct demand generation activities such as individual & group farmer meeting, product demonstrations & field days to show the product USPs.
  • Create brand visibility in the market place through proper utilization of branding material to stimulate the sales.
  • Propose marketing and promotional materials/events to stimulate sales, including:
    • Connect farmers & dealers to our social media such as FB, You Tube & WhatsApp as per plan.
    • Record farmer success stories through documentation, recording & pictures.  
    • ...
  • Accountable for adminstrative tasks, market and business data capturing as required to report to the hierachical manager.
  • Responsible for demand forecasting and advice on demand planning.


Agronomical support

  • Lead the technical activities in line with the sales strategy.
  • Develop, maintain, update and actively utilize a network of technical contacts to promote the technical benefits of the products as to develop sales.
  • Provide technical support to customers (i.e., distributors, growers).
  • Manage a program of products field trials in the region to promote the benefits/value proposition of the product portfolio.
  • Develop, catalogue and maintain a full archive of technical publications relating to the product portfolio (make available within TG).
  • Identify and reinforce value proposition of Tessenderlo Kerley fertilizers.


  • Submit periodic reports as required by the hierarchical managers.
  • Meet sales, financial and technical objectives.


  • Actively contributes to a safe working environment and good practices for all employees and related companies (distributors, customers,…)
  • Accountable for personal safety and that of local staff.


  • Bachelor Degree in Agronomy (or equal by experience).
  • Minimum 2-5 years business development / commercial experience in fertilizers or/and crop nutrition.
  • Comprehensive knowlegde of agricultural practice with specific expertise in fertilizers management and main crops in the area.
  • Ability to develop a deep understanding of market and products.
  • Prepared to travel regularly within Guatemala, up to 80% of the working time,
  • Required languages: English and Spanish.


  • Entrepreneurial, assuming responsibility for performance, recognizing opportunities and acting efficiently, effectively and with integrity.
  • Be able to contribute to and work in a team.
  • Be self-motivated and willing to work alone for extended time periods.
  • Have strong communication abilities both towards individuals and groups.
  • Organized, disciplined, numerate and fact-based decision taking.
  • Have excellent problem solving skills.
  • Be flexible and adaptable to multiple cultures and circumstances
Experience level
Not Applicable
Tessenderlo Group
Ciudad de Guatemala
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